Which companies stopped using Twitter?
Twitter has lost 50 of its top 100 advertisers since Elon Musk took over, report says. Half of Twitter's top 100 advertisers appear to no longer be advertising on the website.
How many advertisers quit Twitter?
Millions of users, including several celebrities, have quit in the wake of Musk's takeover and dramatic refashioning of Twitter. In September 2023, monthly active users for X/Twitter had dropped 15% worldwide (and 18% in the U.S.) year-over-year, according to web analytics provider SimilarWeb.
How many users are quitting Twitter?
Some news organizations announced they're going silent on Twitter over "government-funded" labels. NPR and PBS stopped tweeting from their accounts after Twitter labeled them as "government-funded." WBUR, Hawaii Public Radio, and LAist said they support NPR and have stopped using Twitter.
What orgs have left Twitter?
The company's deceptive ad practices are coming under fire. Taking politics and crazy tweets out of the equation, this should be a hard-stop for brands. A recent complaint to the FTC argues that Twitter/X has removed the compliant feature of letting users know that what they're seeing is an ad at all.
Why are brands deleting Twitter?
The Walt Disney Company has millions of followers across many accounts that span topics such as Marvel, Animation, Pixar, Theme Parks, and more. Some Disney accounts are still posting on Twitter such as ABC News, but the majority of Disney's accounts have stopped posting altogether on Twitter.
Has Disney stopped posting on Twitter?
Media Matters reported 50 of Twitter's top 100 advertisers from 2022, that accounted for $750 million in revenue, had either cut back or stopped advertising entirely on the website. Among them were VW, General Motors GM +1.6% , Diageo, Heineken, Nestle, Coca-Cola KO +0.2% , Mars and Ford.
Which advertisers have left Twitter?
Less than half of Twitter's top 1,000 advertisers spent money on ads in January. Companies as wide-ranging as Coca-Cola, Jeep, Merck and Unilever have all pulled their advertising from the social media network since Elon Musk took over in October 2022.
How many advertisers have left Twitter since Musk took over?
Apple has paused its online advertising campaigns on X, formerly Twitter, after owner Elon Musk made antisemitic comments on the platform. Several media companies, including Disney, Comcast, Warner Bros Discovery, Paramount Global and Lions Gate Entertainment, have also suspended advertising on the service.
What companies are pausing Twitter ads?
X CEO Linda Yaccarino said Wednesday the social media platform formerly known as Twitter will be profitable by early 2024, claiming most top advertisers had returned after ditching the platform following Elon Musk's takeover last year.
Is Twitter losing money 2024?
Since Musk bought the company in October 2022, it's lost approximately 13% of its app's daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here.
Is Twitter Losing Popularity?
Elon Musk's X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a significant slump from prior years, according to people familiar with the matter.
Is Twitter losing money 2023?
Following essentially flat growth in 2022, amounting to 368.4 million monthly active users worldwide, Twitter's user base will drop 3.9% in 2023 to 353.9 million users. This is the first time we've predicted a drop in worldwide Twitter users since we began tracking the company in 2008.
How many users has Twitter lost 2023?
Users who are leaving Twitter have been going to emerging entrants like BlueSky with its private beta, and Substack Notes, which launched after Musk briefly forbade mentions of the platform. Many users are considering a switch to Mastodon, which continues to grow.
What is the alternative to Twitter?
Research from Content Marketing Institute shows that 82% of B2B (business to business) companies are using Twitter.
Where are Twitter users going?
In conclusion, despite the ever-changing landscape of social media, Twitter remains a relevant and powerful platform for businesses in 2023.
Do companies still use Twitter?
In the end, driving conversation on channels like Twitter can have a multiplying effect on your media investment, both on platform and across other channels. For brands looking to lean more into conversation, our research has shown that Twitter is an excellent place to start.
Are businesses still using Twitter?
The largest advertisers seem to agree. Unlike their previous boycotts of advertising on X, this one is permanent for many of them. Some of the most active accounts like Disney, Paramount, Liongsate and Sony Pictures haven't posted in nearly two weeks.
Do brands need Twitter?
Clear your Twitter cache (Android users)
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What companies are boycotting Twitter?
Disney (@disney) Official | TikTok.
Why does Twitter keep stopping?
The iPhone maker had been one of the social network's biggest advertisers, spending as much as $100m a year there as of November 2022 when Musk purchased it, according to Bloomberg. The company said it had “mostly stopped” advertising on X in December 2022, though ad analytics data told a different financial story.
Is Disney on Tik Tok?
Despite many large advertisers being back on the platform, at least in some capacity, it hasn't really made any major changes to the social network itself. The app is still riddled with questionable content, short of staff and without a compelling proposition to monetize all the user engagement it undoubtedly has.
Did Apple stop advertising on Twitter?
Tech mogul Elon Musk has an estimated net worth of $206 billion. His estimated fortune peaked at around $340 billion in November 2021 as Tesla shares soared. Musk often trades places with businesspeople like Bernard Arnault for the title of world's richest person.
Have advertisers come back to Twitter?
Musk has some great development plans for the platform. He intends to double Twitter's user base in just 2.5 years and to quadruple it in the next 5 years. Moreover, he wants to significantly reduce the company's income dependency on advertising, while at the same time, increasing Twitter's revenue 5 times.
How rich is Elon Musk?
Bloomberg estimates Musk has lost $41 billion since Tesla's Oct. 18 earnings call. The financial publication says his net worth was $234 billion before Tesla announced its disappointing performance. Forbes puts his net worth slightly higher, at $213.8 billion, but still says he recently lost about $1 billion.
Where will Twitter be in 5 years?
United States. It comes as no surprise that the United States has the highest number of Twitter users by country. There are over 76 million Twitter users in the United States.
How much is Musk losing?
Twitter Statistics (Top Picks)
Twitter is ranked the 14th most popular social media platform worldwide in terms of users. Elon Musk is the most followed Twitter user with 164.2 million followers as of November 2023. The majority of Twitter's audience (38.5%) falls under the age bracket of 25 to 34.
Which country uses Twitter the most?
“Musk's treatment of the platform as a technology company that he could remake in his vision rather than a social network fueled by people and ad dollars has been the single largest cause of the demise of Twitter,” Enberg said.
What age group uses Twitter the most?
Twitter has lost almost half of its advertising revenue since it was bought by Elon Musk for $44bn (£33.6bn) last October, its owner has revealed.
Why did Twitter fall?
Twitter Users Broken Down By Gender
The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female. Other social media sites such as Instagram or LinkedIn have a much more equal user base in terms of gender.
How much advertising money has Twitter lost?
Twitter, now X, has been shrinking under its new owner, Elon Musk. According to data from mobile research firm Apptopia, the platform has lost approximately 13% of its daily active users since Musk bought the company in October 2022. There are a number of possible reasons for this decline.
Which gender uses Twitter more?
In 2021, X's (formerly Twitter) annual net loss amounted to 221 million U.S. dollars.
Is Twitter still shrinking?
Bluesky, also known as Bluesky Social, is a microblogging social platform and a public benefit corporation based in the United States. Jay Graber serves as the company's CEO and Twitter co-founder Jack Dorsey and XMPP creator Jeremie Miller sit on its board of directors.
Does Twitter lose money every year?
Bluesky vs.
Mastodon is the most similar X (Twitter) alternative compared to Bluesky. Like Bluesky, Mastodon is a decentralized platform and is completely open-source. Mastodon is run by a non-profit organization, but because the app is decentralized, there is no single “owner” of the platform.
Who owns Bluesky?
The decentralized feel gives you MORE options than Twitter for building something like a space, a dedicated server where users interested in a specific topic can come together. There are no ads on Mastodon. People have been creating servers either by paying out of pocket or with crowdfunding.
Is Bluesky a Mastodon?
Media Matters reported 50 of Twitter's top 100 advertisers from 2022, that accounted for $750 million in revenue, had either cut back or stopped advertising entirely on the website. Among them were VW, General Motors GM +1.6% , Diageo, Heineken, Nestle, Coca-Cola KO +0.2% , Mars and Ford.
Is Mastodon better than Twitter?
“There are ~2300 active, working employees at Twitter. There are still hundreds of employees working on trust & safety, along with several thousand contractors. Less than 10 people from my other companies are working at Twitter.”
How many advertisers have left Twitter?
Who owned Twitter before Elon Musk? Jack Dorsey, along with Noah Glass, Biz Stone, and Evan Williams, launched Twitter in 2006. According to a regulatory filing, institutional investors formerly held control over the platform, with the Vanguard Group holding the largest position (10.3%) at that time.
How many left at Twitter?
Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so.
Who owned Twitter before Elon?
What brands have stopped advertising on Twitter? Some companies such as Chevrolet, Chipotle Mexican Grill, Ford, Jeep and Merck have issued statements or have been reported as pausing Twitter ads and confirmed doing so, the report said.
What brands quit Twitter?
Companies like Chevrolet, Ford, and Jeep have issued statements that they would no longer advertise on Twitter. Global corporate agencies also reported that big brands would spend less than a penny on Twitter ads. Other popular brands like General Motors have suspended all activities on Twitter.
What brands have left Twitter?
The company's deceptive ad practices are coming under fire. Taking politics and crazy tweets out of the equation, this should be a hard-stop for brands. A recent complaint to the FTC argues that Twitter/X has removed the compliant feature of letting users know that what they're seeing is an ad at all.
What companies have quit Twitter?
Elon Musk's X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a significant slump from prior years, according to people familiar with the matter.
Why are brands deleting Twitter?
While there are still questions about the future of Twitter under Musk's leadership, Twitter Day 2023 shows us that the platform remains a relevant and important player in the digital world.
Is Twitter losing money 2023?
For example, if your job is about current events, news or politics, being on Twitter is essential. Similarly, if you are in a field where you need to network with people around the country or the world, then you should be on this platform. Another reason to be on Twitter includes marketing yourself professionally.
Is Twitter still relevant in 2023?
There are many ways to build an audience without social media. Although social media is a popular marketing platform, there are many effective alternatives. Website SEO, referrals, and email marketing are a few of the best ways to reach your target audience and build your brand.
Should I even use Twitter?
Independent research shows that Twitter marketing campaigns can deliver 40% higher return on investment when compared to other media channels.
Can brands survive without social media?
X, the social media company formerly known as Twitter, could lose as much as $75 million in advertising revenue by the end of the year as dozens of major brands pause their marketing campaigns after its owner, Elon Musk, endorsed an antisemitic conspiracy theory this month.
How effective is Twitter for business?
In conclusion, despite the ever-changing landscape of social media, Twitter remains a relevant and powerful platform for businesses in 2023. By staying up-to-date with the latest features and leveraging their potential, you can unlock numerous opportunities to grow your brand and connect with your target audience.
Is Twitter losing sponsors?
Why Instagram over Twitter?
Do businesses still use Twitter?
What has happened to Twitter?
What companies are pausing Twitter ads?
Apple has paused its online advertising campaigns on X, formerly Twitter, after owner Elon Musk made antisemitic comments on the platform. Several media companies, including Disney, Comcast, Warner Bros Discovery, Paramount Global and Lions Gate Entertainment, have also suspended advertising on the service.
Do businesses still use Twitter?
In conclusion, despite the ever-changing landscape of social media, Twitter remains a relevant and powerful platform for businesses in 2023. By staying up-to-date with the latest features and leveraging their potential, you can unlock numerous opportunities to grow your brand and connect with your target audience.