Are businesses still using Twitter?
Having a Twitter account for your business and actively using it can be an important part of your brand-building efforts. This is because the social media platform provides your brand with massive reach and effective marketing techniques, as well as improving your searchability in search engine results pages (SERPs).
Should brands still be using Twitter?
Twitter is still a viable and important platform, especially for customer engagement. Even though its daily active user base is much smaller than those of WhatsApp or Instagram, for instance, the public nature of Twitter's platform helps it stand out as a place for convenient and immediate connection.
Is Twitter still popular 2023?
As of January 2024, Twitter is ranked as the 12th most popular social media site in the world. In 2023, Twitter was ranked as the 14th most popular social networking site worldwide so it managed to jump up 2 spot within a year.
Does anyone still use Twitter?
Twitter has around 528.3 million monetizable monthly active users as of 2024. It is estimated that this number will reach 652.23 million by 2028. Twitter currently has 237.8 million monetizable daily active users (mDAU).
Is Twitter still relevant 2024?
In 2024, its global user base will then drop another 5.1% to 335.7 million. That's a loss of 32.7 million users in two years. “There won't be one catastrophic event that ends Twitter,” said Jasmine Enberg, principal analyst at Insider Intelligence.
Why are brands deleting Twitter?
The company's deceptive ad practices are coming under fire. Taking politics and crazy tweets out of the equation, this should be a hard-stop for brands. A recent complaint to the FTC argues that Twitter/X has removed the compliant feature of letting users know that what they're seeing is an ad at all.
What brands quit Twitter?
Chevrolet, Chipotle Mexican Grill, Inc., Ford, Jeep, Kyndryl, Merck & Co. and Novartis AG all issued statements about halting Twitter ads or were reported and confirmed as doing so.
Which companies stopped using Twitter?
Since Musk bought the company in October 2022, it's lost approximately 13% of its app's daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here.
Is Twitter Losing customers?
As of December 2022, X/Twitter's audience accounted for over 368 million monthly active users worldwide. This figure was projected to decrease to approximately 335 million by 2024, a decline of around five percent compared to 2022.
Is Twitter losing or gaining users?
Twitter users
While that's certainly nowhere near the user bases of social media giants like Facebook, Instagram, and TikTok it's still a pretty significant pool of users to target for marketers and creators that have their strategies down.
Is Twitter relevant anymore?
Millions of users, including several celebrities, have quit in the wake of Musk's takeover and dramatic refashioning of Twitter. In September 2023, monthly active users for X/Twitter had dropped 15% worldwide (and 18% in the U.S.) year-over-year, according to web analytics provider SimilarWeb.
Is Twitter usage declining 2023?
The country with the most Twitter users is the United States with a total of 77.75 million users. The other countries rounding out the top five are Japan, India, Brazil, and the United Kingdom. Here's how they stack up based on the number of active users: United States: 77.75 million active users.
Which country uses most Twitter?
Elon Musk says Twitter is still losing cash because advertising has dropped by half. In a reply to a tweet offering business advice, Musk tweeted Saturday, “We're still negative cash flow, due to (about a) 50% drop in advertising revenue plus heavy debt load.”
Is Twitter still losing money?
A zombie Twitter, known only as X, reluctantly endures. A warped and disfigured platform, X marches on like a White Walker, an ugly shell of its former self under the command of a loathsome leader.
What is zombie Twitter?
Twitter age demographics
Worldwide, 38.5% of Twitter users are 25-34, making it the largest age group using the app. So, if you're trying to increase brand awareness in this age group, Twitter is a great fit.
What is the alternative to Twitter?
Generally, when discussing the nature of Twitter, people describe it as a social media platform for millennials. However, there are still younger and older audiences on the micro-blogging platform. So, you can find your target audience by age and gender.
What age uses Twitter more?
Why it matters: The move from several companies and organizations to pause ads on X, formerly Twitter, comes after owner Elon Musk backed an antisemitic conspiracy theory. Civil rights groups have also reported a rise in antisemitism and hate speech on the platform.
Who is Twitter's target audience?
Reports say most brands are 'quiet quitters' as they are not quitting directly but gradually reducing activities. About 14 top 50 advertisers left the platform with no marketing activities. Mastodon, the rival of Twitter, had a massive rise in users from 300,000 to 2.6 Million after Musk took over.
Why are companies not using Twitter?
The largest advertisers seem to agree. Unlike their previous boycotts of advertising on X, this one is permanent for many of them. Some of the most active accounts like Disney, Paramount, Liongsate and Sony Pictures haven't posted in nearly two weeks.
How many companies have quit Twitter?
The top three of Twitter's competitors in the Social Media category are Facebook with 15.41%, Instagram with 4.82%, HubSpot Marketing Hub with 1.48% market share. Market Share (Est.)
What brands are boycotting Twitter?
Media Matters reported 50 of Twitter's top 100 advertisers from 2022, that accounted for $750 million in revenue, had either cut back or stopped advertising entirely on the website. Among them were VW, General Motors GM +1.6% , Diageo, Heineken, Nestle, Coca-Cola KO +0.2% , Mars and Ford.
Who is the biggest competitor to Twitter?
According to the aforementioned Musk tweet, Twitter had 259.4 million daily active users in mid-November 2022. Compared to the daily active users Twitter was pulling late last year under Musk's leadership, X has shed nearly 15 million users – a drop of roughly 5.6 percent.
How many advertisers have left Twitter?
Notable brands such as Apple, IBM, Disney, and Sony have pulled their advertising on X (Twitter) in the wake of recent controversial comments made by Elon Musk in addition to the discovery that their advertisements were apparently placed alongside flagrant, offensive content.
How many have left Twitter?
“Why no advertiser boycott, Bob Eiger? You are endorsing this material!” Musk said in an X post that misspelled Iger's name. In a separate post, he wrote that Iger “should be fired immediately. Walt Disney is turning in his grave over what Bob has done to his company.”
Which advertisers left Twitter?
Twitter generated $3.4 billion revenue in 2023, a 22% decrease on 2022 figures.
What companies are tied to Twitter?
Social media giant X (formerly Twitter) expects to be profitable by early 2024, according to CEO Linda Yaccarino. Social media giant X (formerly Twitter) could become profitable by the start of 2024, CEO Linda Yaccarino has confirmed in an appearance at Vox Media's Code conference.
What did Elon Musk suggested to Bob Iger?
“Musk's treatment of the platform as a technology company that he could remake in his vision rather than a social network fueled by people and ad dollars has been the single largest cause of the demise of Twitter,” Enberg said.
Is Twitter growing or shrinking 2023?
Users who are leaving Twitter have been going to emerging entrants like BlueSky with its private beta, and Substack Notes, which launched after Musk briefly forbade mentions of the platform.
Is Twitter profitable 2024?
Twitter makes money primarily through advertising. In 2022, advertising revenue accounted for 90% of the company's total revenue. Twitter offers a variety of advertising products, including: Promoted tweets: These are tweets that advertisers pay to have appear at the top of users' timelines or in search results.
Why did Twitter fall?
1. Facebook — 3.05 billion MAUs. Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world's population are Facebook users.
Where did all the Twitter users go?
You won't see long, drawn out posts like you do on Facebook. Since posts are concise, it makes it more appealing to post frequently. This makes Twitter a great platform to engage your audience. You can post tweets multiple times a day and encourage them to interact with your business.
How does Twitter make money?
User decline.
X lost 13% of its daily active users since Elon Musk's takeover.
Which social media has the most users?
Twitter Monthly Active Users
According to X/Twitter owner (Elon Musk), Twitter had an all-time high 550 million monthly active users across the world in 2023.
Why use Twitter over Facebook?
The majority of Twitter's audience (38.5%) falls under the age bracket of 25 to 34. The monetizable daily active users of Twitter in the United States is 41.5 million. An Average Twitter user spends about 30.9 minutes on the platform daily.
Has Twitter lost users since Elon Musk?
Ranging from reading news and chatting with friends to promoting products and gathering information in times of disaster, Twitter has become an essential tool for many on a daily basis in Japan — making it one of the microblogging site's most important markets.
How many people still use Twitter 2023?
X CEO Linda Yaccarino said Wednesday the social media platform formerly known as Twitter will be profitable by early 2024, claiming most top advertisers had returned after ditching the platform following Elon Musk's takeover last year.
How popular is Twitter in Russia?
In the final tally, Twitter's capital profile comprises $13 billion in debt and $31 billion in equity.
How old is the average Twitter user?
Despite Elon Musk's efforts to make the company profitable, Twitter continues to bleed cash since advertisers have yet to return. Musk acknowledged the problems in a Friday tweet after someone suggested he recruit other investors to share the debt load he owes for acquiring Twitter.
Why does Japan use Twitter so much?
Threads and regular tweets on Twitter offer distinct advantages depending on the content and communication style. While regular tweets are concise and ideal for quick thoughts or updates, Threads provide a platform for more in-depth discussions, storytelling, and presentation of complex information.
Is Twitter losing money 2024?
Zombies are humans resurrected from the dead, mostly due to T-Virus infection. Symptoms of the T-Virus include mutation and progressive skin decay. They are known as "Zombies" due to their grotesque, corpse-like appearance.
Is Twitter in debt?
Dictionaries trace the word's origin to African languages, relating to words connected to gods, ghosts and souls. One of the first books to expose Western culture to the concept of the voodoo zombie was W. B.
Is Twitter still bleeding money?
Since Musk bought the company in October 2022, it's lost approximately 13% of its app's daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here.
Is Twitter or Threads better?
Over 60% of South Koreans now use Facebook, 24% use Facebook Messenger, and 39% use Instagram (another Facebook product).
Is the T virus zombies?
United States. It comes as no surprise that the United States has the highest number of Twitter users by country. There are over 76 million Twitter users in the United States.
Why is it called zombie?
This similar usage, but lower affinity, makes sense when you look at Twitter's major demographic; Statista reports that the largest group of Twitter's global users are 24-35-years-old, making Millennials the platform's top audience.
Is Twitter Losing users?
Countries with the most X/Twitter users 2023
Social network X/Twitter is particularly popular in the United States, and as of January 2023, the microblogging service had audience reach of 95.4 million users. Japan and the India were ranked second and third with more than 67 million and 27 million users respectively.
What do Koreans use instead of Twitter?
Elon Musk's X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a significant slump from prior years, according to people familiar with the matter.
Which country uses Twitter the most?
The company's deceptive ad practices are coming under fire. Taking politics and crazy tweets out of the equation, this should be a hard-stop for brands. A recent complaint to the FTC argues that Twitter/X has removed the compliant feature of letting users know that what they're seeing is an ad at all.
Do Millennials use Twitter?
Despite many large advertisers being back on the platform, at least in some capacity, it hasn't really made any major changes to the social network itself. The app is still riddled with questionable content, short of staff and without a compelling proposition to monetize all the user engagement it undoubtedly has.
Who uses Twitter in 2023?
More than half of Twitter's top 1,000 advertisers before the acquisition have stopped advertising on the platform as of February, according to data from digital marketing analysis firm Pathmatics and shared with Vox.
Is Twitter profitable 2023?
Since Musk bought the company in October 2022, it's lost approximately 13% of its app's daily active users. And its rebrand from Twitter to X accelerated the decline, per data that Big Technology is first publishing here.
Why are brands deleting Twitter?
Elon Musk's X, the social network formerly known as Twitter, is on track to bring in roughly $2.5 billion in advertising revenue in 2023 — a significant slump from prior years, according to people familiar with the matter.
Which companies stopped using Twitter?
Notable brands such as Apple, IBM, Disney, and Sony have pulled their advertising on X (Twitter) in the wake of recent controversial comments made by Elon Musk in addition to the discovery that their advertisements were apparently placed alongside flagrant, offensive content.