Do you want a high or low BSR?
The lower the product's BSR, the better its sales. For example, a product ranked #1 has much higher sales than a product ranked #200,000. However, the BSR only applies to how a product sells in a particular category.
What is a good sales rank on Amazon?
Amazon Sales Rank or BSR is ideally ranked from 1 to 1 million. A good Amazon Sales Rank is from #1-3, meaning that you are on the top three results. Now, this means that a potential buyer is more likely to buy yours.
What if BSR is high?
If the BSR is high enough, the product will appear in the Best Sellers list. A top BSR will not necessarily translate into a high organic ranking, and a high organic ranking isn't guaranteed to translate into a high BSR score. However, both ranking systems are related to sales volume.
What is an Amazon #1 bestseller?
Ranking #1 means that a product has recently sold more than all other products in that category (or subcategory) within that particular marketplace. That is to say, a book that ranks #1 on Amazon.co.uk but ranks #139 on Amazon.com will not carry the badge on the United States marketplace.